Remy - Brand Identity & Website

Remy, a company specializing in high-end pickleball paddles, needed a brand identity that matched the energy and movement of the sport while also feeling premium. The founder wanted his personal signature to be a central part of the logo, creating a mark that carried authenticity and individuality. I began by experimenting with ways to weave his signature into dynamic forms, ensuring the final mark felt sleek and athletic without losing its personal touch.

The branding system extended this sense of motion through bold typography, an energetic color palette, and adaptable layouts. Alongside the logo and brand kit, I designed an e-commerce website optimized for product storytelling and sales. The result was a cohesive brand experience—from logo to website—that conveyed both the performance and prestige of Remy’s products.